Digital Marketing FAQ

What is digital marketing?

Digital marketing is the electronic advertising of a company, brand, product, or service that uses data and operating systems available on the Internet. Social media channels like Facebook, Twitter, LinkedIn, Youtube, etc, play a key role in a brand's online presence. Search engines and more “traditional” forms of internet ad-networks are also driving factor to attracting attention and potential customers to your online asset. However, a multi platform approach usually gives the best overall results. Behavioral campaigns, SEO, content creation, email marketing, and interactive multimedia are just a few options to add a more professional touch to digital marketing efforts.

What is the goal of digital marketing?

The goal of digital marketing is to promote your brand to your targeted audience for the opportunity to gain customers, views or clicks by people who either may not know about your business/product yet or to those who may need a gentle reminder to give your business/product another look. All of this being with the goal of either brand recognition or direct conversions. Once your business is being actively promoted, you can then experiment with different ad formats and campaigns to optimize your ad spend. Finally, growing your network and expanding campaigns to all accessible platforms will make it easier to narrow down the digital marketing solutions that work for you.

How does digital marketing help my business?

Digital marketing is essential for businesses today because of the opportunity to quickly convert visitors and the sheer power of having a strong online presence. Marketing your presence will have a substantial impact on your business’s results both in the long and short term.

How often should I update my website?

The simple answer to this question is; as often as you feel fit! Keeping your site up to date with relevant and correct information is important as it will keep your website trustworthy and full of useful information for your customers to access and engage with.

What is the point of digital marketing?

Nowadays the majority of businesses have an audience that spends time online. So, through the use of digital marketing, you can now reach your target audience online and potentially reach new customers as well! That is the main reason why so many companies continue to invest in digital marketing solutions for their success.

What are the benefits of digital marketing?

There are many benefits to digital marketing! The main goal of digital marketing is to attract more targeted users to your website. These digital marketing technologies can lead users to perform whatever action you wish. The beauty of digital marketing is that all the different components work together. Effective digital marketing strategies enhance existing marketing plans and deliver a consistent message to your audience. Digital marketing has many advantages over traditional marketing. For example, digital marketing is flexible and allows you to make changes during a campaign, unlike traditional strategies that limit you to longer and more expensive campaigns. Digital campaign tracking is simple as tracking pixels generate reliable event tracking for your website and use UTM parameters to generate trackable links. All of these factors bring unique successes to diverse campaign approaches. These pixels run remember users and then run re-marketing campaigns to target users who have already visited your website but didn’t convert.

Can digital marketing increase online sales?

Digital marketing aims to achieve your overall business goals by improving website traffic and online conversions. If you want to increase your online sales, there are many ways to increase traffic and conversions. These range from perfecting your search engine optimization, promoting your business’s online shop to its targeted audience or improving your shop’s design to increase its conversion rate. There are many other factors that go into this, and it really comes down to the needs of each business.

What are some tools for digital marketing?

The two essential tools we recommend using for digital marketing are Google Analytics and Google Search Console. Google analytics will allow you to track how many people have visited your site and how well each page on your site is doing. Meanwhile, Google Search Console is great for communicating search engine optimization efforts with Google so that you can see how Google is serving your website to searchers.

What factors can define a target market?

Some of the information you can target to define your users is:

• Age

• Gender

• Language

• First time or returning visitor

• Device used to visit your site

• Location

Why is it important to use analytics for my website? 

Using analytic tracking software, like Google Analytics, provides you with important and detailed information about who visits your website, the most popular pages, the route they take, how often they remain on your site, and much more. You can use this information to determine what content and campaigns are most effective, increase conversions, optimize your website, and improve user experience.